Apple Marketing Explained

About: 6 persuasion techniques that apple uses to influence you

Reciprocity? & Liking mentioned in the article . Might ponder it all if folks here ever have a mass market. The integrity of the whole product including the people behind it & the users can go a long way to success. The Ego of the enterprise may have to expand to fill the whole instead of just a singularity.
Cialdini's reciprocity persuasion principle and how Apple uses this in their marketing nullnull