Speak To Me Catalog (Production of the Print Version)

About: Eagle Web Press


Here are some notes related to how i produced the catalog this year:

* Since my old Page Maker 6.5 would not run on my new 64 bit PC, i was forced to purchace the Adobe upgrade ... so now i am a proud owner of Adobe InDesign CS5

* I must say that Adobe has made a fine product and the upgrade went very smoothly from purchace (i was able to pay the upgrade price) to learning and production.

* The catalog was actually composed from our online database automatically. I redesigned  db / catalog.php such that even a blind person can place the products in the print catalog and know that they will fit.  Sorry that url is gated.  You can however see the XML file that it exported to InDesign here. The story for each page is on top, and the pictures for the pages come later in the file.  The address of the pictures are calcualted for my local directory c:/catalogs/picture. 

* Next year we should be able to do the following to make the next catalog ...
  1. Assign each product that will go in the catalog a page number and sequence on the page using the catalog.php tool.
  2. Press the gen Local  button to generate a html file to be FTPd back to my local hard drive.  View this file to detrmine if all of the high res pictures are in my c:catalogspicture directory.  If they are not, then put them there.
  3. Press the gen xml button on the catalog.php .
  4. Validate the XML file fixing any bad characters.
  5. Make a new directory for the new catalog c:/catalogs/YYYYc
  6. Modify the FTP profile to go to the new directory.
  7. Transmit the stroy_and_pictures.xml file back to my local drive using the "print catalog view" FTP profile.  
  8. Open last year's InDesign document and save it in the new directory for the current year. 
  9. Modify the finished size of the document to be 10 1/2" X 6" according to the new size that i just found out about.
  10. Import the new XML file with: file /  import XML ... with only the following options checked: Merge Content, Create Link, Clone repeating text elements, Delete elements, frames and content that don't match imported XML, and Import CALS tables as InDesign tables.
  11. Start dinking pages ... but first remember ..  I change my screen size to Larger 150% just because i like it better that way.   So to run inDesign without their bugs i must right click my desktop, choose personalize, and then display, and set that to smallest (default).
* Some notes and techniques  ...
  • Click links in the panel on the right side, then find the XML file and right click and select Update Link whenever content in the XML file has been changed.
  • To edit a picture in photoshop, just select the picture in the links panel and click the pencil button at the bottom right of the panel.
  • The object styles and paragraph styles in the original document should stay the same.
  • Best dinking procedure seems to be to ..
    • place the text on the page ... if it is not already there ... and lock it there (object, lock).  that way you can move the images around very easily.
    • drag the picture to the object frame if it did not already get updated -- otherwise make a new frame and select the picture_left style for it.
    • pictures are sized when they come in by clicking the fit-frame-proportionally button on the top panel right hand side when the object is selected ... then perhaps fit-frame-to-content.  size the image with the corner gadgets, then click fit-frame-proportionally again.
  • Export to PDF with file, Export.  Eagle Web Press wants Adobe PDF Preset to be PDF/X-1A:20001 unless they have changed their mind.  Call them to find out.
That's all i can think of at the moment.  The process really went pretty smoothly.


Tags

  1. speaktomecatalog.com
  2. print catalog
  3. indesign
  4. 2010c
  5. 2011c
  6. 2012c
  7. 2013c

Comments


Seth says
Some things to remember ...
  1. XML import will abort if any pictures are missing from c:\catalogs\picture - perhaps use this to double check that all pictures are present
  2. To adjust a picture frame from last year to current year, select the picture, make sure that the frame is selected and not the content, press Ctrl-Alt-C (fit frame to content - on Object, Fitting menu)
  3. To add an item which was not on the page last year: 
    • of course import the corrected XML file (File, import XML),
    • then place the new picture on the page (File, Place),
    • then open the Structure (View, Structure, Show Structure) and find the page in the pictures below
    • drag the picture into the place in the structure where it belongs - note as soon as curson enters the structure panel the placement on the main page will snap back to where it belongs
    • select the tag element = product_picture
    • delete the old one if it is duplicated

Seth says
When a picture appears in negative, it is easily fixed.  Load the picture in photoshop, and save it back to the same name.  Relink the picture: Links panel, select the picture, Update link.

Seth says
tutorial on selection and cursors (pointers)

Seth says

Remember:  I change my screen size to Larger 150% just because i like it better that way.   So to run inDesign without their bugs i must right click my desktop, choose personalize, and then display, and set that to smallest (default). 

Seth says
seth 2011-09-21 12:18:35 14473
i am sooo glad i took the time to write this last year.

and reedit it in 2011 and 2012

Seth says
so last night i finished the desktop publishing and sent my PDF via the press's web interface here.  

Some notes:

  • On old picture frames that were in the last catalog:
    • Alt-Ctrl-C ... that fits the frame to the shape of the new content.
    • Shift click the corners and adjust the frame to the new size 
    • Alt-Ctrl-Shift-E to fit the content to the new sized frame
  • To add a picture that was not there last year:
    • Open the structure panel: View, Structure, Show structure
    • Find the added picture in the outline - note all the pictures are at the bottom
    • drag the major picture element on the page
  • To dink with the text wrap call up the text wrap controls:  window, text wrap
  • Note there is a nasty problem on the last rotated page where text would not wrap around pictures without creating an error.  This was corrected by erasing all extraneous text characters on the end of the story object.
  • I wrote the PDF file with:  File, Adobe PDF Presets, PDF/X-1a:2001



Seth says
since i am moving to the cloud, i should be able to write gen-local so that it checks whether a picture has been taken or not ... that was a big problem last year. 

Seth says
is looking more and more almost definitely that there will not be a 2013c.   too expensive to produce and mail and too little pay off. 

Seth says
seth 2013-09-30 12:46:06 14473
is looking more and more almost definitely that there will not be a 2013c.   too expensive to produce and mail and too little pay off. 

so maybe do it this way in 2014 instead.

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