Prescription Drug Advertisement

About: a rare but potentially life-threatening condition : language lounge : thinkmap visual thesaurus

Drug advertisement sends mixed messages via visual & auditory channels.
source: ...

The soundtrack of the commercial confirms most of the points you get in the video part with one important difference: when the people get all happy, the narrator gets all serious about the possible side effects of the drug. This is the point where the sensory integration function of our brains seems to be needlessly taxed: it's a challenge to process information about liver disease when the deadpan description of it that you hear is accompanied by smiling kids with ice cream cones. Or to put it another way, when a soundtrack is talking about "risk of coma or death," it would be a lot less startling to see a patient on a drip being rushed down a hospital corridor on a gurney than to see a happy and attractive young couple strolling quietly under colorful party lanterns, as you see in this commercial: ....


... there are 4 samples of these advertisements. How many other advertisements for different products including your current politicians leave out the side effects, eh?  This is from a very unusual source - one devoted to the meaning of words.

Tags

  1. advertisements
  2. tv
  3. drugs

Comments


Mark de LA says
Well, Visual Thesaurus is a business & does like a lot of sights do by publishing teasers. Here is another one: http://www.visualthesaurus.com/cm/wc/3129/ . They have walled them off fairly well.

Mark de LA says
Too bad non members can't see this without probably a trial subscriptions.

Seth says
good point ... the visuals should be required to track the message.  i wonder if that is an idea for Mixed Media

Mark de LA says
Here are the videos which happen to be on YouTube:

http://www.youtube.com/watch?v=crkHJnMxNo4&feature=player_embedded
http://www.youtube.com/watch?feature=player_embedded&v=Uv2hS_NulHU
http://www.youtube.com/watch?v=-ojjrLARMzA&feature=player_embedded
http://www.youtube.com/watch?v=2-sHxEbMiKE&feature=player_embedded
Unfortunately you will miss all the context of the article surrounding the examples.

Mark de LA says
MR 2012-02-10 09:56:02 15805
Well, Visual Thesaurus is a business & does like a lot of sights do by publishing teasers. Here is another one: http://www.visualthesaurus.com/cm/wc/3129/ . They have walled them off fairly well.
From the above but NOT the whole article"
source: ...

Sometimes, a candidate will set up a "straw man" — or, to be politically correct, a "straw woman" or "straw person." By its nature, a "straw man" is flimsy. But "straw man" has several shades of meaning: Someone can set up a "straw man" argument to appear to defeat it and thus gain stature, as in a politician who sets up unemployment as a "problem" and then shows how he created thousands of jobs, thus proving that unemployment is not really a "problem." Others will use "straw man" to mean a flimsy argument, as in this from one media outlet: "Republicans' favorite straw man is to talk about uncertainty as a threat to growth." And others have used "straw man" to refer to a person, as Chris Matthews did discussing Mitt Romney's defense of his wealth: "Who is he arguing with? I would argue he is arguing with a straw man. He has made up this fictitious character who doesn't like he's made a lot of money."


...Obama was brilliant today!  He made a straw man of the contraceptive issue & sucked the Catholic Church into rebellion over it.  Then he shifted the payer in name only to the insurance companies. AND now everyone (except me) is happy about it - those evil money grubbing insurance companys will eat it!  Except Catholics will still be paying premiums to insurance companies anyway. 
It's just the same old Chicago version of 3-card Monte


Mark de LA says
Anything can be subsumed to preventative health care. Which means that the amount of salt you eat, how much you weigh, the foods you eat & the exercise you take or not with possible fines if you don't do as prescribed by the maximum leader are all within the purview of the government.  Good bye freedom.


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