template to start a new coupon

Procedure to prepare selective mailer to customers who have purchased a certain class of product ...
  1. Create a file to transfer product class from online db to local db
    1. click db/downClass.php
    2. ftp db/productClass.tab to c: ome
    3. the updateclass procedure in codeselectivemail.prg will perhaps import productClass.tab into rawclass and then might update the tome product database.
  2. Update local speak db by secleced class
    1. set theclass ="<Desired class>" in codeselectivemail.prg
    2. run codeselectivemail which puts the the selective class in product.temp
  3. Compose a filter for labelm.prg to print 1" labels
    1. for example: set filter to temp="Christmas" and !empty(zip) and empty(country) and media!="c" and statusdate>{^2009-01-01}
    2. run labels as usual
  4. Stick them on a mail piece that looks like something this ...

.......................................................................................................

I am going to be tracking the effect of this mailing compared to its cost.

Printing: $266.09

Mailing: $346.84 (1196 pieces mailed)

Total direct cost: $612.93

cost of free shipping for people who use the coupon: ? = 112.50

people responding to the postcard: ? = 11

total revenue from those orders: ? = 494.25

Additional benefit:  we needed a piece to put in our packages anyway. value? = unknown

..........................................................................................................

the mailers in a tray going to the post office today


Tags

  1. speaktomecatalog.com
  2. postcard
  3. mailing
  4. advertising
  5. chpostcard
  6. printing

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