Advertising

Advertising Industry (digital) in US worth about $62 billion. Global it is worth around $542 billion (1/2 trillion) Hence the $-sign in M$M, eh? Such is fairly huge steroid for spreading memes.

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I got interested in the meaning of VALUE & its role in the economy as a primary driver of economic resonance & the dynamic equilibrium of consumers provided goods & services a couple of days ago.

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Mark de LA says

A study of VALUE in relationship to advertizing yields some of the following:

advertizing inflates value
advertizing informs potential customers of both true & false info on products
advertizing informs customers of new products & value changes in old products that customers may not know about
some say word of mouth advertizing is the most credible - of course that was before twitter
Since I learned of the VALS survey from Tony Robbins in the late '80s collecting data on customers & consumers has skyrocketed due to the Internet.
Carried to extreme, some people detect who you are when you enter a store from your smart phone & tailor specials to your phone given what they know about you & your habits
Given the social media such is exploding in the area of politics creating value & memes which contain little truth

Mark de LA says

advertizing adds to the cost of goods & services both for the consumer & the provider.
the same goes for the cost of governments.

Mark de LA says

IamanI 2015-05-01 09:23:00 18283

There is a field of economics called Value Theory - see the Wikipedia.

.. & Values resonance

Mark de LA says

A heads up for some: (others not so much)
There is a disturbing trend in advertizing to force the ads upon people or make them hard to bypass. Maybe a perfect semantic search would do something to advertizing industry. OTOH advertizing creates needs & wants which don't pre-exist!

(via G+)

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