Content is King -

About: Escaping the digital media crap trap ...

Context without content is click-worthless! Is the attention economy imploding? 

In coming years, the revolution will likely demolish much of what we read and watch now. State and local newspapers and TV? Gone. Their models are fatally flawed. General interest magazines such as Time and Newsweek? Gone or unrecognizable shells of their former selves. Traditional TV and cable? Shrinking and scrambling. Clickbait machines such as Gawker, or Ozy, or Mashable? Gone or gobbled up by bigger players.

At the same time, the need for content, especially (but not only) video content, will explode. It will be a mad rush that makes the 1980s’ race to create new cable channels seems like a leisurely stroll.


So instead of scale for scale's sake, the next phase of the media revolution will be creating content of consequence and value. It will continue to be messy but the trajectory for the coming decade is promising. Listen carefully to what Mark Zuckerberg says of late and you can tell he wants quality content, not just quantity, and one day soon will probably want to produce some of it directly at Facebook. Same goes for Snapchat as it expands its content ambitions.
I like the graphic from the article above:

Comments


Seth says
good article thumbs up

Mark de LA says
This is mostly from the point of view of attention & advertizing & not actual products & services. To charge the customer of the product or service for advertizement is foolish.  Luckily my DVR takes care of most TV blipverts.

Si says