blog marketing ...

About: gapingvoid: the global microbrand rant


source: see also the hughtrain

"The future of brands is interaction, not commodity. It's not something you buy, but something you paticipate in."


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Tags

  1. gapingvoid
  2. branding
  3. marketing
  4. behavior

Comments


Seth says
I like this one ...emphasis mine ...
source: the hughtrain
The more synapses that are fired off, the more dopamines are released. Dopamines are seriously addictive. The more dopamines you release, the more the client will come back for more. Your client thinks he is coming back to you for sane, rational, value-driven reasons. He is wrong. He is coming back to feed.
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Seth says
source: long tail
Selling less of more. 


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Mark de LA says
seth 2006-04-20 11:10:10 3288
I like this one ...emphasis mine ...
source: the hughtrain
The more synapses that are fired off, the more dopamines are released. Dopamines are seriously addictive. The more dopamines you release, the more the client will come back for more. Your client thinks he is coming back to you for sane, rational, value-driven reasons. He is wrong. He is coming back to feed.
...
I get it ! When we get the smell portal for the internet then all we have to do is send dopamines direct to the nasal passages. Downloadable crack.

Seth says
M 2006-04-20 12:16:40 3288
...
I get it ! When we get the smell portal for the internet then all we have to do is send dopamines direct to the nasal passages. Downloadable crack.
i doubt that will be necessary.  i suspect that every time a person gets feedback from their environment (positive or negative) that their enzymes fire off.  The stronger the feedback the stronger the enzymes.  I know this is the case for me ... and i know i am addicted to that feedback.  Lot's of people will deny that they are dependant on feedback, and while it is probably true that some are more addicted than others, i would not rely upon their first person analysis to get at the truth of the matter.

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